The Benefits of Murals
5 Ways Murals Can Add Value to Your Neighborhood, Business, or Home!
Beautification
Murals beautify otherwise boring or unsightly walls in communities, increasing the happiness of residents and visitors! The most wonderful thing about murals in my opinion, is their potential ability to transform a place or environment. You can give something new life, infused with one-of-a-kind art. Bonus! When you work with a muralist to collaborate on a shared vision, it can become something everyone is proud of.
Below is one of my favorite beautification projects: I mean wow…just look at those bright colors!
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AFTER
Brand Awareness
A unique and colorful mural on your business storefront or inside your establishment can help you stand out and make sure your biz is noticed! Passersby and people on social are more likely to notice you, spreading your brand awareness, especially if the style of the mural reflects your business. Murals are all the rage right now…you almost can’t go anywhere in Atlanta without seeing some. Hop on this mural train and show your customers that you know what they like!
Below is a great example of a branded mural: We used their logo and secondary colors, but otherwise just created a fun design!
PARKING ENTRANCE AT ATLANTIC STATION
Social Engagement
Businesses get tagged on social media or have their logo showcased when people post photos in front of their mural! This engages your customers and presents yourself to new potential customers or clients. Murals are ideal backdrops for selfies on Instagram. In Atlanta, the mural walls along the Beltline have probably been photographed thousands of times. People love art, and they love having their picture taken in front of art even more!
Below are some selfies in front of my murals: Love to see it!
Discourage Tagging
Graffiti is an art form, all in its own, but sometimes it happens on your wall and you didn’t give permission. Graffiti artists often respect painted murals and don’t tag them as often as they would a blank wall. A blank or freshly buffed wall is a high-target for graffiti. (P.S. - if you like the style of graffiti, you could reach out to a local graffiti artist for a commission! That way you control what goes on your wall)
No more grey buffed walls: Just color and a celebration of the community!
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AFTER
Just For Joy!
You know how getting new furniture makes your home more exciting? Getting a custom mural made just for you and your aesthetic is a really fun way to show your unique style in your home.
Here are some of my favorite home murals: Created just to bring joy!
If you’re interested in adding a mural to your home, check out this recent article I’m quoted in, giving homeowners creative ways to integrate a mural in your space!
Can you think of any other benefits of murals? Let me know!
Thanks for reading!
What else would you like to know?
Reach out to me and let me know what other topics I should cover, or tips I should give!